In the fast-evolving telecom industry, delivering a consistent and efficient digital experience across platforms is essential. This is how we helped a leading telecommunications provider in Argentina enhanced its digital ecosystem—integrating Elastic Search, ERP and CRM systems, and a payment gateway—while aligning with regional branding. The result: a seamless, scalable platform offering optimized customer journeys and greater operational efficiency.
The Problem
A leading telecom provider in Argentina—part of a global telecom group—faced fragmented digital platforms and inconsistent branding. Functional discrepancies and visual misalignment across regions threatened the user experience and brand cohesion.
The Challenge
The project required aligning digital components with regional design guidelines while preserving the local identity of the Argentine market, ensuring brand coherence across all platforms. At the same time, it was essential to adapt the behavior of various components to meet both global standards and local operational requirements, maintaining functional consistency. To support seamless workflows, the solution also involved integrating front-end and back-end systems, including ERP and CRM platforms, with a particular emphasis on Salesforce. Additionally, the integration of the FirstData payment gateway enabled secure and reliable transaction capabilities.
The Solution
To modernize and streamline the company’s digital presence, we deployed a fully integrated web and mobile ecosystem. Elastic Search was implemented to unify content across the Marketplace, Customer Support, and FAQ sections into a single, intelligent search experience. We also developed mobile applications focused on facilitating seamless customer payments, while expanding and optimizing the Marketplace platform for enhanced scalability and performance. On the backend, we integrated ERP and CRM systems—placing particular emphasis on Salesforce—to ensure smooth, connected business processes. Additionally, we enabled secure transaction capabilities by integrating the FirstData payment gateway.
In parallel, we carried out a thorough UX and design customization process. This included aligning visual elements—such as colors, fonts, and icons—with regional branding guidelines while respecting the local aesthetic of the Argentine market. We refined the behavior of key interactive components to better reflect local user patterns and business needs, and ensured a consistent user experience across platforms, blending global coherence with market-specific functionality.
“This project enabled us to unify brand standards while staying true to our local market—without sacrificing performance or flexibility.”
The Conclusion
Our work helped the telecom giant evolve digitally—achieving brand alignment, better customer experiences, and system-wide efficiency. A future-ready foundation for continued innovation.
